Sunday, 26 December 2010
3 FM SERIOUS REQUEST!
Hello Friends , On the 22nd of December 2010, I was one of the runway models for the top fashion designers in the Netherlands. I modelled for Else werk and Irene Helden. There were 3 other top fashion designers. The fashion show show organised in Glazen huis Eindhoven by 3fm radion station, to raise funds for poor African children, it was an amazing experience there were 13 top catwalk models and 5 fashion designers, I appeared on the runway four times with different styles of clothing. Fashion rocks is a popular yearly fashion show organised in the Netherlands to raise funds for poor people in Africa.
The programme was organised my 3 fm serious request in Glazen house in Eindhoven In The Netherlands. Over 70 Million euros has been raised by 3FM serious request capaign.
Serious Request is a family of annual multi-day, multimedia fundraising events for International Red Cross initiatives, typically hosted by radio stations in the week before Christmas. The project was begun in 2004 by Dutch public pop music radio station 3FM. Serious Request projects have since been adopted in Belgium, Switzerland, Sweden, Kenya, South Korea, Austria, Latvia and Portugal.
During the Dutch 3FM Serious Request three popular radio DJs are locked up for six days in a small temporary radio studio (the "Glass House"), placed in a main square in a different city each year. Living on a juice-only fast, the DJs make an interactive, themed broadcast around the clock, while regular programming on the station is suspended. Instead 3FM and its website are completely dedicated to the event, which is also transmitted as a continuous audio and video live-stream. Additionally there is television coverage, integration with social media, and a dedicated mobile app.
Funds are raised in a few different ways. While the DJs are in residence, they play songs requested by listeners and visitors, in return for their donations. Celebrities and artists also donate personal possessions or performances, which are auctioned off. Straightforward donations are made into the project's bank-account, and by physical visitors depositing cash and cheques into the house's letterbox. Additionally, members of the public run a variety of supporting initiatives, and in some cities more glass houses are popping up. All totalled the Dutch editions have raised € 76.8 million.